The Power of Habit: Why We Do What We Do in Life and Business

Well, I had a post here with a couple of paragraphs about my thoughts on this. But I tried to edit it to change a typo and somehow managed to wipe it out. So I'll just say this: The Power of Habit is an interesting layman's look at the influence of habit on daily behaviors and purchasing. Some of it seemed less related to habits than others (like the programming of radio stations and the making of hits, which was more about the use of repetition to "cause" popularity. Maybe that's forming a habit of "liking" a song?) The chapter on Target and the use of predictive models is interesting and touches the tip of the iceberg on that topic. All in all, a really enjoyable read, and one I have in my business book library now.